About the Tournament
From the humble beginnings as an amateur celebrity golf tournament to an official LPGA tour event, the Diamond Resorts Tournament of Champions has grown into more than just a weekend tournament – it is an action-packed week of golf and entertainment.
Hailed as one of the most unique events in the golf world, the tournament will bring together LPGA winners from the 2017 and 2018 seasons, 45 celebrities from the sports and entertainment worlds, and 10 amateur golfers to compete side-by-side for separate prize purses totaling $1.7 million. The inaugural Diamond Resorts Tournament of Champions will air on Golf Channel on Thursday and Friday, and then move to NBC on Saturday and Sunday, preceded by an hour-long Golf Channel lead-in.
Spectators have numerous opportunities to see their favorite LPGA players and celebrities up-close, while following them around the course at Tranquilo Golf Club at Four Seasons Resort Orlando. The tournament also provides exciting sponsorship opportunities with packages that can be tailored to meet specific business needs.
Diamond Resorts has been sponsoring golf tournaments since 2013, when PGA TOUR professional Brian Gay offered to lend his name to the inaugural event to help raise money for Florida Hospital for Children. More than 300 golfers, celebrities and spectators attended the event, which included a celebrity-only golf tournament with a $40,000 purse.
In 2014, the tournament expanded to include professional players and a private headline concert by country music artist and Diamond Celebrity ambassador Colt Ford. It was after this tournament that Mike Flaskey, tournament founder and Diamond Resorts CEO, realized that the company had captured “lightning in a bottle.”
Flaskey used his connections in the sports industry to continue growing the tournament in 2016, and officially changed the name to the Diamond Resorts Invitational. For the first time, it was nationally televised on Golf Channel, featured a Modified Stableford scoring format and included a $500,000 purse. It was a groundbreaking event and quickly caught media and spectator attention.
In 2017, the tournament became a PGA TOUR Champions Challenge Season event with 27 PGA TOUR Champions players, three LPGA players and 48 other amateur celebrity players. Threesomes included one professional and two celebrities playing their own ball from the same tees for separate purses totaling $1.2 million. The once amateur golf tournament had grown into a week-long, full-scale, multidimensional vacation experience. And the fun only continued in 2018, with a similar tournament format.
But everything is changing for 2019.
The tournament has a new name, new format and new revamped style. It’s going to be bigger and better than ever before. It will feature some of the best female golfers in the world and unparalleled hospitality. It will be an event you won’t want to miss.